About us



The Institute for Media Analysis in South Africa (est. 1999) offers a wide range of consultation services on matters regarding journalism and the media. These services include: content analysis of media coverage of particular topics or companies; audience and user surveys and focus groups; academic reviews and publication advice. Previous assignments include surveys on media literacy, analysis of public exposure to ‘fake news’ and disinformation, journalism skills training and reviews of academic programmes. The Institute also owns the academic journal African Journalism Studies, published by Routledge/Taylor & Francis and collaborates with the disinformation research group Disinfoafrica.org. 

Imasa’s director is Prof Herman Wasserman, an internationally leading researcher in journalism and media studies. 

Herman Wasserman

Imasa Director

Herman Wasserman is a distinguished academic leader with more than years of international experience in higher education, media production, journalism, and consulting environments. Widely published on global media, with a focus on media in Africa and the Global South, including 16 books (monographs and edited volumes), 86 articles in peer-reviewed journals and 55 book chapters. Skilled in mentoring and supervising postgraduate students as well as curriculum design, external examining, research evaluation and publication review in various international academic contexts. He is an active researcher with a strong international profile.

Experienced academic administrator in various leadership roles, including fundraising, organizing conferences and events, and establishing international exchanges. Award-winning writer, journalist, contributor, and editor. Editor-in-chief of African Journalism Studies and the Annals of the International Communication Association, and editorial member of several other international academic journals. Herman Wasserman has advised, collaborated and consulted for a wide range of organizations and companies, including The World Health Organization, Unesco, AfricaCheck, Digital Public Square, Namibia Media Trust, the Center for International Media Assistance, International Development Research Center, Google and Meta.